renew. revitalize. repurpose.
On September 1, 2008, Studio 121 moved into the Marathon Motorworks factory in west downtown. While it was a manufacturing hub in the early 20th Century, today it serves as a hub for creative and artistic entrepreneurs. In addition to providing a contagious creative energy, the location serves as a model for successful adaptive reuse projects. Projects in areas such as the Marathon Village create a catalyst for design innovation and collaboration which serves as the premise of Studio 121, making this neighborhood the perfect setting for their business.
By choosing the adapted factory, Studio 121 strives to lead by example, as they believe reuse is an integral component of smart growth. Readapting an industrial building in an up-and-coming community can encourage neighborhood revitalization, lessen development pressure on the urban edge, and conserve the existing infrastructure.
